Protecting Creativity in the Digital Age
Our specialized practice stands at the intersection of creativity, commerce, and technology in the evolving entertainment landscape.
The Media & Entertainment Law practice at LawScent stands at the intersection of creativity, commerce, and technology. As one of the fastest-evolving sectors, media and entertainment demand a legal framework that keeps pace with digital transformation, content monetization, and the global flow of intellectual property.
Expert guidance on copyright, licensing, and intellectual property protection for creative works.
Comprehensive advisory for OTT platforms, streaming services, and digital content distribution.
Advisory on broadcasting regulations, advertising standards, and content liability frameworks.
This practice encompasses every aspect of the entertainment industry — film, television, OTT platforms, advertising, gaming, music, publishing, digital media, and influencer collaborations. The laws governing these sectors derive from a combination of statutes, including the Copyright Act, 1957, Cinematograph Act, 1952, Information Technology Act, 2000, and broadcasting and advertising regulations framed by the Ministry of Information and Broadcasting and ASCI.
LawScent's Media & Entertainment practice covers content creation, licensing, syndication, distribution, brand endorsements, and digital advertising agreements. It also includes advisory on defamation, content liability, censorship, privacy, and reputation management.
In an era where information travels faster than regulation, content is both an asset and a liability. The modern entertainment ecosystem is powered by creators, brands, and platforms — but governed by the nuances of rights, consent, and ownership. Our approach ensures that creative freedom is preserved within the boundaries of law, enabling innovation without exposure.
The future of entertainment lies in convergence — of media, technology, and law. LawScent's role in this transformation is to provide a legal framework that protects artistic integrity while enabling commercial success.